Most photographers struggle with crunching their numbers, knowing their overhead, and setting their prices for long-term sustainability. As creatives, photographer’s faces tend to glaze over when it comes to the numbers, especially those newer to the industry. I have created a way to dumb this process down to a simple “fill-in-the-blank” worksheet that has helped numerous photographers understand their time, their overhead, and what their average orders need to be to see profitability. Many don’t think about their own time as a cost, or their equipment as an ongoing expense. These two factors alone can make a MAJOR difference in one’s final numbers.After our discussion about "The Numbers" I hope you understand why there is a different equation for every person. I hope this helps you have more knowledge and confidence in your businesses and what you need to be charging to have a sustainable business.

Best of luck! -Lisa