Lisa Asp, M.Photog., M.Artist, CR., CPP, MAI

Lisa Asp loves helping other photographers be the best they can be.  She understands each individual is different and learns differently.  Each of us have our own hiccups and things we want to concentrate on.  For this reason, Lisa is pleased to offer one-on-one mentoring.

Though Lisa's concentration is pet photography, she is quite skilled at all things portraits as well as wildlife and landscape photography.  Please reach out to her to discuss your needs:  info@lisaasp.com

Mentoring starts at $150/hour.

Lisa has won numerous awards for her work including five Kodak Gallery awards, Fuji Masterpiece, Lexjet, PPA District First Place, IPC GIA First Place and GIA Second Place, two-time Diamond Photographer of the Year, and more.  Receiving PPA “Photographer of the Year” status the last 11 years straight, Lisa has been named one of PPA's "Elite Plus" members. She enjoys volunteering her time with several pet rescues photographing their adoptable animals, fostering and assisting in their fundraisers and food drives. Her love of animals has grown into wildlife (and landscape) photography as well. She is a past president of the Twin Cities Professional Photography Association, Founder and Director of the Animal Image Makers Conference, a PPA Councilor and PPA-Aproved Juror.

Podcast Guest:

Success Beyond The Lens  with Jenn Bays

Hair of the Dog with Nicole Begley

Something New Every Week with Jason Groupp

The Profitable Photographer with Lucy Dumas

Photo Happy Hour with Michael Mowbray, Carl Caylor & Dan Frievalt

Let's Develop Video Webcast with Chris Wooley

The Power of Live Education with Mark Weber

There’s more than just squeaky toys when it comes to creating portraits of our 4-legged family members.  Lisa Asp, owner of Tangerine House of Design in Minneapolis, MN, has been photographing pets since 2001 and has learned a thing or two along the way.  Join us as she shares the inside scoop on training her (human) clients, lighting their dogs, getting expressions that sell, and what products are her best sellers.  As part of this seminar, Lisa will also discuss safety in working with pets, posing, lighting and lens selection.  If time allows, we will do a live demo and edit images in Asp’s signature painterly style. 

If you’re not photographing pets, you’re missing an entire market! Lisa Asp, owner of Tangerine House of Design in Edina, MN will share with you how to cash in on pet portraits with proven marketing techniques she has used to expand this now very profitable area of her business. The seminar will cover the details of Lisa's successful "Pin-Up Pets" Fundraiser and the marketing techniques used to make this (and any portrait charity event)a successful one.  She has been doing this particular fundraiser for 12 years - first in CT for 7 years and now in MN for the last five years.  In these five years, she has raised approximately $75,000 for area rescues while bringing in business revenue in the slow months of the year.  As part of this seminar, Lisa will discuss safety in working with pets, posing, lighting, getting expression and finally products that her clients love.  She is also able to do a live shooting demo and editing if there is time 

We tend to take the landscapes around us for granted, but sometimes those places we overlook can offer some of the best opportunities for photography. Yet, other times traveling elsewhere gives us the renewed energy and motivation we need in order to find the hidden gems in our own backyard. Come be inspired though beautiful imagery, learn how to look differently at your subject and push yourself beyond the rule of thirds.  Learn how to create more impact in your landscape and wildlife images. Lisa will discuss her individual viewpoint on post processing, will talk about locations near and far, and give you pointers for how to plan for a photography adventure of your own.

Photography is an art form, yet so many people approach it from a “journalistic” or “natural/organic” approach. Of course, getting it right in camera is an important step, but taking it to the next level using smart and artistic post-processing techniques will take your work to the next level and set you apart from the crowd, and more importantly, allow you to offer work most consumers cannot do. In this age of “everyone’s a photographer”, this is an important concept to keep the clients coming in. Join Master Artist Lisa Asp and she walks you through some of the techniques she uses in her everyday work and her competition images.

Most photographers struggle with crunching their numbers, knowing their overhead, and setting their prices for long-term sustainability.  As creatives, photographer’s faces tend to glaze over when it comes to the numbers, especially those newer to the industry.  Lisa has created a way to dumb this process down to a simple “fill-in-the-blank” worksheet that has helped numerous photographers understand their time, their overhead, and what their average orders need to be to see profitability.  Many don’t think about their own time as a cost, or their equipment as an ongoing expense.  These two factors alone can make a MAJOR difference in one’s final numbers.  Lisa will lead your members in a discussion demonstrating the numbers and the ease in finding this information, which is a different equation for every single person.  By the end of the discussion, the light bulb will be burning brightly and attendees will have more knowledge and confidence in their businesses and what they each need to be charging.  Note:  This 60-minute program can be added as a filler or onto another program depending upon the scheduled program time. 

"Lisa was very knowledgeable, helpful and awesome!"

"Great talk!! Fun, upbeat, great content! Inspires me to try pet photography 😁"

"Fun and informative! Well organized!!!"

"Best program ALL week!!! More, more, more!!!"

"I appreciate your presentation, spot on and learned a lot. Thank you for sharing your time and talent."

"Best program for me in terms of usefulness in a long time. Wish it were longer."

“I attended the event on ‘Photographing and Fundraising with Furry Family Members’.  I drove 6 hours roundtrip to attend this event and the speakers exceeded my expectations.  We are so lucky to be in a time that such talented and prospering photographers share their techniques, experience and knowledge base.  The first section with Lisa's indoor and outdoor demo was presented with ease and clarity for us all to be able to apply in our own locations.   I really loved how she shared techniques for communicating with the pets and their owners.  I am also looking forward to applying the evening session’s fundraising with furry animals. The step by step instruction on how to run our own events was presented in a smooth and detailed manner.  I would travel again to see her in action.”  -Dara Nappen King, Pennsylvania

“Lisa Asp presented an amazing full-day program on pet photography. It was clear she had vast experience and competence in her field. Her program was well-organized and quite expansive. Everything about her program, from animal handling to lighting, was entertaining and informative.” -Bruce Press, Maryland

“Lisa ROCKED! She gave a fabulous presentation with lots of great information. I particularly loved hearing about the variety of ways that she gives back to animal rescues with her fundraising programs. She is amazing!” -Annie Ballantine, Virginia